Owner-operated SaaS valuation
Explore a valuation based on owner earnings.
A model estimate; add-backs and assumptions need review.
The online business seller toolkit
Tools for selling your online business.
Understand your value. Prepare for buyer questions. See what an offer really means. Start with the decision in front of you.
Find your next stepWhat are you working through?
Free tools & practical guides
17 resources · Organized by the decisions you face, not a ranking.
01
Understand your value
Start with the financial model that fits your business.
SaaS revenue valuation
Explore how recurring revenue and operating assumptions affect value.
A revenue model may not fit a smaller, earnings-led business.
Amazon FBA valuation
Explore earnings, product concentration and operating factors.
An estimate, not an offer or a current transaction benchmark.
Shopify & ecommerce valuation
Work through the operating assumptions behind a store valuation.
Inventory and the final purchase agreement require separate review.
Agency valuation
Explore how earnings, clients and owner involvement affect value.
Client transferability and earnings adjustments need individual review.
Content & media valuation
Explore an earnings-based estimate for a content business.
Traffic durability and platform exposure need separate diligence.
02
Get ready for buyer questions
Find the information and decisions to work through before a sale.
SaaS exit readiness
Review retention, customer concentration and owner dependency.
The score is a planning aid, not a prediction of sale success.
Questions buyers ask
Prepare for conversations about the business and its risks.
A starting point; each buyer and business will need more detail.
SDE, EBITDA or ARR?
Understand the different financial bases used in valuation.
These measures are not interchangeable.
Max MRR
See where your growth curve flattens as churn catches up to new MRR.
A simple steady-state model; real growth and churn vary month to month.
03
See the deal from the buyer’s side
Model how buyers finance an acquisition and what they can afford to pay.
SBA 7(a) loan
Check whether a buyer financing with an SBA loan can service the debt.
Lender terms and eligibility are set case by case.
PE maximum purchase price
Estimate what a private equity buyer could pay and how much arrives at close.
Uses assumed leverage and return targets, not a specific fund’s criteria.
Acquisition IRR
Calculate the return a buyer earns at a given price and exit.
Sensitive to the exit value and timing you assume.
04
Choose how to sell
Understand the work involved and the support you want.
Where to sell an online business
Compare sale routes and the questions to ask a provider.
Service terms change. I am an advisor at Quiet Light.
Selling your SaaS with an advisor
Consider the level of support you want and discuss your sale with me.
The assessment and inquiry form on this page focus on SaaS.
05
Look beyond the headline price
Compare evidence, payment timing and the terms behind an offer.
Compare business sale offers
Separate cash at close, later payments, escrow and earnout scenarios.
Uses your entered terms; does not rank offers or assign probabilities.
Software acquisition comps
Inspect publicly disclosed transaction prices and their sources.
Selected deals differ in scale and financial basis; no universal multiple.
No resources match both filters.
Try all steps or another business type.
Your next step
Thinking about selling your business?
I’m Jon, an advisor at Quiet Light. Let’s talk about your business, your timing, and what you want from a sale.
SaaS, ecommerce, Amazon FBA, agencies and content businesses. If you contact Quiet Light directly, ask for Jon Hainstock.
Discuss your sale with Jon Prefer email? Write to Jon
You choose what to share. Tool entries aren’t attached to your message.
A useful starting point, with context.
These resources are written or curated by me. Calculators use model assumptions and don’t establish what a buyer will pay. The transaction explorer links to public sources; selected deals may differ substantially from yours. Use the guides to prepare questions, then review the details of your business and any offer with your advisors.
I’m affiliated with Quiet Light. This is my resource collection, not an independent ranking of brokers or software providers.