Selling your business is personal. Your advisor should be too.
Whether it's your first exit or your fourth, I'm with you at every step. Over a decade in the online space. 40+ closed deals. And a genuine investment in getting you the outcome you want.
"More than once I called Jon on the verge of a meltdown and he calmly listened without dismissing my concerns."
Ronna Moore
First-time seller
How I work
Your exit is more than a transaction.
You spent years building this business. Letting it go should feel steady, not chaotic. I take on a small number of clients so I can give each one the attention it takes to do this right.
"It felt like we were not only getting valuable direction but also chatting with a dear friend."
Joel Cyr — Enjoyable process
I build the valuation model, write the CIM, vet the buyers, and run the negotiations. No handoffs. No junior associates. You always know who you're working with.
I've built and sold my own online businesses, on both the sell and buy side. I know the anxiety, the second-guessing, and the feeling that this isn't just money. It's years of your life. So when you call me questioning the LOI terms, I get it.
No upfront fees. I earn my fee when you close. Through Quiet Light, I tap a buyer network built over nearly 20 years. Tens of thousands of qualified acquirers, from solo operators to PE firms.
The process
What happens after you reach out
01
Valuation
We start with an honest conversation about your business, your goals, and where the market stands for businesses like yours.
02
Preparation
I build a sales package that tells your business's story. Financials, growth narrative, risks addressed up front. Buyers have confidence before the first call.
03
Marketing
Your listing reaches Quiet Light's full buyer network plus my own. PE groups, strategic acquirers, experienced operators. The goal: competing offers that give you leverage.
04
Close
Offer negotiation, due diligence, legal review. The hardest stretch of any deal. I'm on every call and email until the wire hits your account.
"Jon helped set my expectations from the beginning and answered all of my never-going-to-happen questions with complete professionalism and compassion."
Shawn Hill — First-time seller
In their words
Sellers who've been through it
"Jon has helped me sell four of my businesses at above-list prices."
"I'd tried selling on my own before. Working with Jon was the complete opposite."
"I've sold two very different businesses with Jon. Seamless both times."
"Closed at an attractive multiple despite a soft market."
"Secured a price well above our initial asking amount."
"The best broker I've had the pleasure of working with."
"His adept management led to a sale price surpassing our original asking price."
"The increased amount we sold for more than covered their fees."
"The deal closed above asking price."
"Jon has helped me sell four of my businesses at above-list prices."
"I'd tried selling on my own before. Working with Jon was the complete opposite."
"I've sold two very different businesses with Jon. Seamless both times."
"Closed at an attractive multiple despite a soft market."
"Secured a price well above our initial asking amount."
"The best broker I've had the pleasure of working with."
"His adept management led to a sale price surpassing our original asking price."
"The increased amount we sold for more than covered their fees."
"The deal closed above asking price."
"More than once I called Jon on the verge of a meltdown and he calmly listened without dismissing my concerns."
"It felt like we were not only getting valuable direction but also chatting with a dear friend."
"Jon was on every call and email thread pushing the deal forward."
"Jon helped set my expectations from the beginning and answered all of my never-going-to-happen questions with complete professionalism and compassion."
"He truly had my best interests at heart."
"Jon is someone you can trust to have your back."
"Close date was only around 60 days after coming to market."
"His honest and transparent approach reassured me."
"I've already recommended Jon to other colleagues."
"More than once I called Jon on the verge of a meltdown and he calmly listened without dismissing my concerns."
"It felt like we were not only getting valuable direction but also chatting with a dear friend."
"Jon was on every call and email thread pushing the deal forward."
"Jon helped set my expectations from the beginning and answered all of my never-going-to-happen questions with complete professionalism and compassion."
"He truly had my best interests at heart."
"Jon is someone you can trust to have your back."
"Close date was only around 60 days after coming to market."
"His honest and transparent approach reassured me."
"I've already recommended Jon to other colleagues."
Free tools
Know your numbers before we talk
Built from the same models I use in real deals. Get a real sense of what your business is worth. No signup, no strings.
Start with the SaaS calculator
Thinking about selling?
Start with a confidential conversation. I'll tell you honestly what I think your business is worth and whether now is the right time. Even if you're a year out, it's worth talking now.
Free 30-minute call. No obligation.