Free Tool

Shopify / Ecommerce Valuation Calculator

SDE-based valuation for DTC and ecommerce brands built from real private market data. Accounts for growth, gross margin, traffic diversification, and repeat customer rate.

$

Trailing 12 months

$

Before add-backs

$

Total owner comp to add back

$

Non-recurring expenses to add back.

Revenue growth rate

After COGS

Traffic sources

% returning customers

Hours per week in the business

Gross Margin Sensitivity

How margins impact your multiple

Methodology: SDE-based valuation built from private deal data. Adjustments for growth, gross margin, traffic diversification, repeat rate, and owner involvement.

SDE Calculation
EBITDA —
+ Owner Salary —
+ One-Time Expenses —
SDE
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—
Estimated Valuation
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SDE Multiple
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Range
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—

Enter your metrics to see buyer profile.

Likely Buyers
Multiple Factors
Base Multiple —
Growth Adj. —
Gross Margin —
Traffic Diversification —
Repeat Customers —
Owner Involvement —
Market Intelligence
63%
close all-cash
59%
sell at or above asking
46 days
median time to LOI
63 days
median time to close

Based on recent ecommerce transactions. DTC brands with diversified traffic and strong repeat rates consistently command the highest multiples.

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