Free Tool

Amazon FBA Valuation Calculator

SDE-based valuation for Amazon FBA brands built from real private market data. Accounts for growth, product diversification, brand strength, and owner involvement.

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Trailing 12 months

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Before add-backs

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Total owner comp to add back

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Non-recurring expenses to add back.

Revenue growth rate

Number of product lines

Brand moat level

Hours per week in the business

Growth Rate Sensitivity

How growth impacts your multiple

Methodology: SDE-based valuation built from private deal data. Adjustments for growth, product diversification, brand strength, owner involvement, and deal size.

SDE Calculation
EBITDA —
+ Owner Salary —
+ One-Time Expenses —
SDE
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Estimated Valuation
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SDE Multiple
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Range
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Enter your metrics to see buyer profile.

Likely Buyers
Multiple Factors
Base Multiple —
Growth Adj. —
Product Diversification —
Brand Strength —
Owner Involvement —
Deal Size —
Market Intelligence
52%
close all-cash
56%
sell at or above asking
83 days
median time to LOI
131 days
median time to close

Based on recent Amazon FBA transactions. Larger deals ($2M+) command a meaningful premium over sub-$500K listings.

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