Free Tool

Agency Valuation Calculator

SDE-based valuation for agencies and service businesses built from real private market data. Accounts for recurring revenue, client concentration, team size, and owner involvement.

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Trailing 12 months

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Before add-backs

$

Total owner comp to add back

$

Non-recurring expenses to add back.

Revenue growth rate

Revenue from top 3 clients

% on retainer/subscription

Full-time employees

Biggest risk factor for agencies

Recurring Revenue Sensitivity

How recurring revenue impacts your multiple

Methodology: SDE-based valuation built from private deal data. Adjustments for growth, client concentration, recurring revenue, team size, owner involvement, and deal size. Reducing owner dependency and increasing recurring revenue are the two biggest levers for agency valuations.

SDE Calculation
EBITDA —
+ Owner Salary —
+ One-Time Expenses —
SDE
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—
Estimated Valuation
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SDE Multiple
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Range
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—

Enter your metrics to see buyer profile.

Likely Buyers
Multiple Factors
Base Multiple —
Growth Adj. —
Client Concentration —
Recurring Revenue —
Team Factor —
Owner Involvement —
Deal Size —
Market Intelligence
100%
close all-cash
25%
median discount from asking
High
owner-dependency risk
270 days
median time to close

Service businesses sell at a meaningful discount from asking price. Reducing owner dependency and increasing recurring revenue are the two biggest levers to close that gap.

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