Free Tool

Content & Media Valuation Calculator

SDE-based valuation for content sites, blogs, and media businesses built from real private market data. Accounts for traffic sources, monetization mix, content defensibility, and owner involvement.

$

Trailing 12 months

$

Before add-backs

$

Total owner comp to add back

$

Non-recurring expenses to add back.

Revenue growth rate

% from SEO / organic search

Organic, paid, social, email, etc.

Revenue model mix

Defensibility of content

Content creation dependency

Organic Traffic Sensitivity

How organic % impacts your multiple

Methodology: SDE-based valuation built from private deal data. Adjustments for growth, traffic mix, monetization diversity, content defensibility, and owner involvement. Content sites with diversified monetization and strong organic traffic command the highest multiples.

SDE Calculation
EBITDA —
+ Owner Salary —
+ One-Time Expenses —
SDE
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—
Estimated Valuation
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SDE Multiple
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Range
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Enter your metrics to see buyer profile.

Likely Buyers
Multiple Factors
Base Multiple —
Growth Adj. —
Organic Traffic —
Traffic Diversification —
Monetization —
Content Moat —
Owner Involvement —
Deal Size —
Market Intelligence
67%
close all-cash
50%
sell at or above asking
36 days
median time to LOI
62 days
median time to close

Based on recent content site transactions. Content businesses with strong organic traffic and diversified monetization tend to move fastest from listing to close.

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