Max MRR Calculator
Discover your SaaS revenue ceiling and see exactly when growth will slow down.
Calculator Inputs
What-If Scenarios
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Max MRR
Your revenue ceiling based on current metrics
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Scenario Comparison
Current
- Churn:
- 0%
- New MRR:
- $0
- Max MRR:
- $0
- Time to 90%:
- 0 months
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Improved
- Churn:
- 0%
- New MRR:
- $0
- Max MRR:
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- Time to 90%:
- 0 months
MRR Growth Projection
Understanding Max MRR
Based on the Max MRR concept by Jason Cohen, founder of WP Engine and A Smart Bear.
What is Max MRR?
Max MRR is your revenue ceiling - the maximum monthly recurring revenue your business can achieve with current growth and churn rates. It's calculated as:
Max MRR = New MRR per Month ÷ Monthly Cancellation Rate As you approach this ceiling, growth naturally slows down because churn eats away a larger portion of your revenue base.
Why does cancellation rate have exponential impact?
Halving your churn rate doubles your Max MRR! This is because churn compounds over time:
- 5% monthly churn = ~46% annual churn
- 2.5% monthly churn = ~26% annual churn
Small improvements in retention have massive long-term impact on your revenue potential.
How to improve each metric
Reduce Churn:
- Improve onboarding to drive early value
- Build sticky features that increase switching costs
- Proactive customer success outreach
Increase New MRR:
- Optimize pricing and packaging
- Expand into new market segments
- Improve sales efficiency
- Drive more upgrades from existing customers