Sell your SaaS with an advisor who handles the process personally.
Get a clear view of your options, what buyers will look for, and the work involved in a sale. I'll help you decide whether representation makes sense.
“Jon helped us sell our company ImprovMX.com. He found us the perfect buyer and even secured a price well above our initial asking amount.”
What's the right way to sell your SaaS?
Five questions to help you weigh an advisor, a marketplace, a direct buyer, or more preparation. No email required.
How the assessment worksYour suggested approach
Next steps
A starting point, not a valuation or acceptance for representation.
Choose the process that fits you.
A SaaS business broker or M&A advisor helps an owner prepare for a sale, find and evaluate buyers, and manage the transaction. The right arrangement depends on how much of that work you want to handle.
| Approach | Your role | Tradeoff |
|---|---|---|
| Advisor | Share information, stay involved, and make the decisions. Agree who owns preparation, outreach, screening, and negotiations. | Support comes with fees and engagement terms. Ask about minimum fees, exclusivity, and who does the work. |
| Marketplace | Prepare a listing and manage the parts of the process your service tier does not cover. | More control can mean more work. Some platforms also offer advisory support; compare scope and total fees. |
| Direct buyer | Evaluate an identified acquirer and negotiate a transaction, with independent advisers where needed. | A focused process, with less price discovery if you do not consider other buyers. Verify funding and ability to close. |
| Prepare first | Improve records, clarify your goals, and document the work you handle. | More time before going to market. Weigh preparation against any current opportunity or deadline. |
In every route, agree how confidential information will be shared, who screens buyers, and who manages diligence. A marketplace is not automatically a hands-off service: Acquire.com describes seller support and advisory options. Check the current agreement for the service you are considering.
One advisor, from the first conversation to closing.
I work with owners of online businesses through Quiet Light. For a SaaS sale, we'll look at recurring revenue, owner earnings, retention, transferability, and what you want from the next chapter.
I have been on the seller's side, too. Read the story of selling my SaaS business
Understand the business
We discuss your goals, timing, financials, and whether representation fits your situation.
Prepare and find buyers
If we work together, I help prepare the business for market and manage buyer conversations.
Negotiate and close
I help you evaluate offers and navigate diligence, working alongside your legal and tax advisers.
“Jon is a beast! He gave me a ton of helpful advice when I was selling my SaaS, Potion.”
A few things worth knowing.
Is there a minimum business size?
The assessment does not apply a minimum revenue or earnings cutoff for representation. We'll need to review the business and likely deal economics before deciding whether working together makes sense. Include your revenue and earnings range when you get in touch.
What will representation cost?
Ask for the fee schedule and engagement terms for your business, including any minimum fee, exclusivity, and when fees become due. I haven't built a fee assumption into this assessment. Compare total cost with the scope of help and likely proceeds.
Will this tell me what my business is worth?
No. It helps you choose a process. A valuation needs more context, including financial history, retention, customer concentration, owner involvement, and transferability. You can explore assumptions with the owner-operated SaaS valuation tool or ARR valuation tool. The disclosed software acquisition comps provide transaction evidence to review alongside those estimates. Compare business size, financial definitions, and payment terms before treating a deal as relevant.
How does the assessment choose a recommendation?
This is a transparent decision guide, not a market model or a prediction. It applies these rules in order:
- If your timeline is beyond 12 months, it suggests preparing first.
- If owner earnings are unknown or the business is not profitable, it suggests clarifying the business case first. That does not mean the business cannot sell.
- Otherwise, wanting full process support leads to an advisor conversation.
- If you prefer to lead and already have a concrete offer, it suggests evaluating a direct sale.
- If you prefer to lead without a concrete offer, it suggests exploring a marketplace.
Revenue and owner involvement add preparation notes; they do not establish value or eligibility. Small earnings prompt a minimum-fee check. An existing offer prompts a deadline check. Your answers are kept in page memory and clear when you reload. No financial answers or recommendation category are included in our basic usage events. You can copy your summary into an inquiry when you choose to share it. The contact form is separate from this assessment.
Method version: saas-seller-v1 · September 9, 2026 · By Jon Hainstock
Let's work out your next step.
A conversation about your business, your timing, and whether I can help.
Tell me about your business directly. You do not need to complete the assessment first.
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Copy this into the optional message field below. You can skip the earnings and timing questions if they're already in your summary.
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