Logo Type Concept, Round 1

Jul 11, 2019

Work in Public

My friend Bevin is starting a roasting company in my hometown, and I'm partnering with him on the project. He's a cool guy, and I want the brand to represent his aesthetic.

I noticed he picked up a pair of No Bull shoes the other day and it reminded me of Naked Nutrition's branding.

No bull shoes

Naked nutrition whey

Both brands use a simple, clean, and bold font that feels honest and trustworthy.

So, playing off Naked and No Bull, I created a concept for the font. Here's how it turned out.

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